Caitlin Do (she/her) is a Vietnamese American multidisciplinary designer passionate about research, illustration, typography, and product. She values story-telling and accessibility within design and uses these principles as guiding elements to ideate simple, but effective solutions.



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Angel

2019

Angel is a typeface inspired by the opening and closing credits of Japanese anime series. With condensed letterforms and exaggerated serifs, Angel is steeped in the nostalgia of 90s Latin typography seen through an East Asian lens.

Featured in Horse-Core by Tabitha Swanson, Berlin Art Week 2020



Sharp Shooters, A Jordan Collection

2023

Footwear, apparel, and accessories concept* for Jordan Brand based off of Michael Jordan’s favorite movie genre, Westerns.

*This was pitched prior to Pharrell x Louis Vuitton FW24




2040

2020

Sketch for a billboard promoting the future Olympic Games.





Hooper’s Handbag

2023

Illustration for an all-over print featuring items found within a Hooper’s Handbag for Jordan, Spring 2025.

Art direction by Lena Musmann



Air Jordan Chrome Script

2023

A reinterpretation of a graphic pulled from Jordan’s DNA archives. Originally featured in the Holiday 2003 collection, this wordmark has been redrawn and given a chrome treatment.





Nothing About Us Without Us

2021

Visual identity and print collateral for Red Canary Song’s annual community event, Nothing About Us Without Us. Red Canary Song is a grassroots organization for mutual aid and base-building with migrant workers through a labor rights, migrant justice, and PIC abolitionist framework.

Photography by Leslie Zhang, Kristi Huynh, and 42theHood




JORDAN SINCE ‘84

2022

Hand-drawn wordmark for Jordan Holiday 2023 collection inspired by vintage collegiate graphics. Featured on the cover of Dazed Magazine The Baddie Issue: Heavenly Bodies.

Photography by Kristin-Lee Moolman
Styling by Zara Eloise
Worn by Ponahalo Mojapelo







Âm Nhạc New Wave: Hè Cali ‘89

2020

Cassette cover artwork for a mixtape featuring influential songs from my childhood. Popular within the Vietnamese community, New Wave is easily our most beloved genre of western music; these songs represent a Vietnamese American upbringing.




Jordan Monogram

2023

Jordan Brand’s interpretation of a classic monogram featuring the iconic Jumpman logo, created in collaboration with Adrian Mangel.
For FAHO25 Creative Launch, I refined the print tile to have a perfect repeat and created standard print scales across apparel collections for Performance, Golf, and Outerwear.

Creative direction by Lena Musmann
Additional graphics by Andy Han
Apparel design by Jacqueline Villamarin, Alicia Pinckney, Marco Vedovato



2021

Sketch for a Halloween party invitation. Pencil, bitmap.




TÉLA x JORDAN

2023

Packaging design for the Jordan All Court Low in collaboration with Téla D’Amore of luxury streetwear brand, Who Decides War. The box features an embossed leather texture–a nod to the footwear—and a lenticular print of their logo, The Arch.

“The arch symbolizes both a window and a mirror, with the mirror offering a reflective study of one’s own being, surroundings, and journey. It ultimately calls for conscious presence and for each of us to be still.

Paradoxically, the window encourages us to be kinetic. Evoking the metaphor of the glass ceiling, the window encourages the release of what we perceive to be our ‘limit’, and shattering it.” —Téla D’Amore



Endless Summer

2020

Illustration and typography for Endless Summer—a mixtape by Silene Lyalli, an independent label based in Los Angeles, CA.






Other People’s Property

2020

Logo and visual identity for Other People’s Property, a Los Angeles-based fine jewelry brand that focuses on recycling materials made and sourced by others.

Creative direction by Natalie Rudnick
Photography by Nevyn Matthews

Featured in WWD August 11, 2021










Hùng Kỳ Đỗ

2019

Custom typography in remembrance of my late grandfather (1938-2019). He was a man of many talents, one of which was hand-lettering signs in Mỹ Tho, Việt Nam.





Flight Laser AOP

2021

All-over laser featuring the iconic Flight script logo; a timeless expression of Jordan Brand.

Apparel by Patrick Rivera, Alicia Pinckney
Art direction Warren Cochrane




Rychart

2019

Logo, visual identity, and art direction for Rychart, a multidisciplinary creative studio.

Creative direction by Natalie Rychart
Photography by Janine Namgung





Jordan Sport Branding

2023

Disruptive branding placement brings new energy and a contemporary feel to Jordan Sport Women’s SPSU26 collection. 

Creative direction by Nemanja Jehlicka
Apparel design by Jacqueline Villamarin




Crowd Print

2023

Inspired by the crowds seen within MJ’s game photos, this print serves both form and function with its bold, abstract statement, and high-visibility color considered for mountainside wear. Created in collaboration with Adrian Mangel.

Creative direction by Nemanja Jehlicka
Apparel design by Alyssa Wardrop, Alicia Pinckney


Blue Girl

2019

Illustration and typography for Chromatics’ Blue Girl EP.


© 2024 CAITLIN DO